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A new weight loss program that scientifically sets you up for success


Diets are unrealistic and hard to follow. But for decades, they’ve been the only option. We’re here to change that.

We spent years combining behavioral psychology with nutrition science — to create a one-of-a-kind weight loss program that’s permanent... and feels so easy, you won’t want to stop.

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"I didn't even realize I was losing weight..."

Kate, Westchester, NY

Meet Georgie Fear — the go-to nutrition coach for nutritionists & pro athletes

A non-diet you can sustain forever

Created by the author of Lean Habits For Lifelong Weight Loss, Georgie Fear, RD, CSSD

4.8 star rating on Amazon

So far, our alternative approach that includes the psychological component of weight loss, has helped 51,098+ people reach their weight loss goals. We welcome you to join us. Try our system for yourself, free today.

As featured in health, fitness, and psychology publications:


What people say about our uniquely positive approach to weight loss

"Rewarding from the start. When you feel better, you do better."


"The best and only option I'd ever recommend"

“The last thing you’ll need to try”

“Everything is backed by a study”


“I wish I had this information when I was younger”

“Evidence-based, thoughtful approach that allows individuals to better understand their dietary downfalls and to give their diet a makeover for life.

How you lose weight permanently here

Getting lean and healthy forever shouldn’t be so complicated.

Every weight loss program out there has impossibly strict rules — and doesn’t take real life into account.

After coaching more than 2,000 clients, from Olympic athletes to binge eaters, we’ve pinpointed the most impactful nutritional “skills” you need to know to be lean and happy in the real world — for life.

The process is simple, evidence-based, and works… as long as you stick to the easy-to-follow steps.

Here's what happens next in our free program.



Start right.

Freedom, happiness, self-care, and weight loss are all connected

The reasons why people struggle with food are unique to each person. They’re internal. They’re complicated. They’re deeply personal.

We tackle that upfront by giving you your own personalized starting point that builds momentum and multiples your chances of success. From there, our program trains your body and your mind from the inside out, to form new skills to make it smart and resilient to any external forces.


Keep going because you want to.

This is where the behavioral psychology kicks in…

This is key. It’s where the momentum sticks. And what’ll keep you going ’til you’re living in the dream body you always wanted.

So we designed this program specifically so you won’t want to stop. Wins are built in at every step. And we’re told, other areas of life drastically improve (not just your body). And some people don’t even realize they’re losing weight!

Our Promise

This will be the most empowering weight loss program you’ll ever experience.

You’ll know exactly how your body can lose weight and stay lean — for free, without diets — forever.

+We update our course regularly so our method is always improving & backed by the latest science.

Finally, you can get your ideal body without:

See inside our whole system, free today.

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